Lyrics:
Glen!
Glen, Glen, Glen!
Glen, Glen, Glen!
Glen, Glen, Glen…
Glen, Glen, Glen!
Glen, Glen, Glen!
Glen, Glen, Glen…
Glen’s the man, going to work
Got his tie, got ambition
Middle management is right in his grasp
Its a dream he will never let die!
Got his tie, got ambition
Middle management is right in his grasp
Its a dream he will never let die!
Glen’s the man of the hour
He’s the king of his cube
Status com reports have finally met their rival
Burning the candle at both ends on his way to the top
He knows one day he just could become…
Supervisor!
He’s the king of his cube
Status com reports have finally met their rival
Burning the candle at both ends on his way to the top
He knows one day he just could become…
Supervisor!
[...]
Roy!
Roy Roy Roy!…
Roy Roy Roy!…
[Survivor playing to the tune of its 1982 hit, “Eye of the Tiger.”]
The famous company Starbucks paired with the famous song ''Eye of the Tiger'' and the change of lyrics to suit the average American worker. The lyrics say that Glen has 'ambition' and a 'dream' that will get him the job he wants, as long as he drinks the coffee from Starbucks. This commercial is effective because it can relate to almost any individual that has an ''American Dream'' and wants to do well in their career. Also, because Starbucks is a successful company the use of the band Survivor and the comic effects help the commercial appeal to a wider audience, which so many American commercials do through appropriate advertisement techniques.
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