J.C. Penney the famous America retailer created
a commercial this year to advertise their spring collection. Scenes depicting
the often stereotyped perfect suburban life are extremely over exaggerated in
this commercial. Idyllic front gardens and happy families are often associated
with America, and this idea is represented very dramatically and colourfully in
order to sell the notion that this life is easily accessible if you purchase merchandise
from the corporation. Fashionably dressed adults and children that star in this
advert appear very content and sell the notion of pure bliss in the stunning
and unflawed world created in the commercial. The ideal American lifestyle that
is represented in many movies and TV shows is embellished in this commercial and
aims to convince the general public that after a shopping trip to J. C. Penney
this could all be available to the consumer.
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