This is an ad campaign for famous clothes line 'American Eagle Outfitters'.
To begin this image is promoting everything 'American'. The backdrop of the photograph would immediately be linked to the American flag, with the use of stars and stripes, as this is the main focus. This communicates their patriotism.
The positioning of the stars and stripes are also cleverly composed leading you to the centre of the image, with the couple in the centre promoting the clothes line. Similarly to this is the use of colours and choice of clothes, with the man of the advert wearing stripes which compliments the backdrop, this is again communicating
their patriotism. The main colours of this advert are blue, however the girl is wearing a scarf with a hint of red, this coincides with the running theme of the advert, American patriotism. These are all subtleties in the advert that customers would connect - without realising - to America.
The boy and girl in the image also play an important role in the ad, they immediately set the age group the company are styling for. In order to gain customers there are usually attractive models styling the clothes, as people will see the models and desire to be like them, therefore purchase from the company. American Eagle Outfitters chose an attractive girl and boy, who would also be seen as an attractive couple, who many would strive to be like.
The image of the advert promotes cohesion and because of its running theme of American Patriotism the models also suggest the perfect new young couple; attractive, slim and American.
The name of the company also plays on patriotism, in first two words 'American Eagle' which is relative to the national symbol communicating freedom.
Although on the surface this promotional poster is very simple, when looking deeper into the image it is very symbolic as discussed.
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